Case Study: Seamless Coffee Ordering & Pickup App

Design Process Followed

The project followed a user centered, iterative process to ensure every decision was grounded in real user needs.

Stage 1: Empathize

To understand user frustrations, I conducted interviews, observations, and journey mapping with frequent Coffee House customers.
Key insights revealed that users especially working professionals faced:

• Timing uncertainty: Orders ready too early or too late.

• Order inaccuracies: Incomplete or incorrect group orders.

• Chaotic checkout & queues: Disrupted workflow and focus.

These findings guided the foundation for a more organized, reliable, and stress-free ordering experience.

Stage 2. Define

Using research findings, the main challenge was defined as:

“Busy professionals face interruptions and delays when ordering, leading to frustration and reduced productivity.”

Goals:

• Enable users to order seamlessly without waiting.

• Minimize errors and confusion during checkout.

• Deliver a professional, predictable, and efficient experience.

The definition stage set a clear direction for both functional improvements and emotional satisfaction in the app.

Stage 3. Ideate

Explored multiple solutions through paper wireframes and brainstorming sessions.
The goal was to simplify ordering and make information easily accessible.

• Key Ideas

  • Categorized menu & quick search for faster navigation.

  • Custom pickup scheduler for precise time coordination.

  • Real-time notifications & ETA updates to reduce uncertainty.

  • Wishlist & profile management for convenience and repeat orders.

    
    

  This stage helped identify what mattered most : control, clarity, and calm interactions.